slogan

[ sloh-guh n ]

/ ˈsloʊ gən /

a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

a war cry or gathering cry, as formerly used among the Scottish clans.

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host (cf. slew²) + gairm cry

slocum, sloe, sloe gin, sloe-eyed, slog, slogan, sloganeer, sloganize, sloid, sloka, sloke

Riffing off the slogan “Now Everyone Can Fly,” the carrier offered no-frills flights that were both cheap and plentiful.

The Presumed Crash of AirAsia Flight QZ8501 Is Nothing Like MH370 |Lennox Samuels |December 29, 2014 |DAILY BEAST
In Britain the craft beer movement began much earlier, under the slogan “Real Ale.”

Beer Countries vs. Wine Countries |Clive Irving |December 7, 2014 |DAILY BEAST
The series, which features the slogan “Do you still like us?”

Kate Middleton Goes to Springfield |Justin Jones |September 2, 2014 |DAILY BEAST
While Stinnett proudly takes credit for the design, he is quick to note that he did not come up with the slogan.

Inside the World of Rand Paul Swag |Olivia Nuzzi |August 20, 2014 |DAILY BEAST

The government of Israel is not going to overcome this with a slogan or a quick sweetness-and-light campaign.

Has Friendship With Israel Become a Casualty of War? |Malcolm MacDougall |August 4, 2014 |DAILY BEAST
A "slogan," by the way, is the war cry or gathering cry of a Highland clan—but that makes no difference to a Commercial Club.

Abroad at Home |Julian Street
My cards bore my name and my slogan: "Play the game square."

The Iron Puddler |James J. Davis
Of course it has the patent-medicine flavor, too; Detroit, by her "slogan," is a cure-all.

Abroad at Home |Julian Street
Already he had earned the title that would become the slogan of his followers in the campaign which made him President.

The Victim |Thomas Dixon
I remember the first time I heard the slogan, and how it carried me and everyone else away.

Mobilizing Woman-Power |Harriot Stanton Blatch

slogan

/ (ˈsləʊɡən) /

a distinctive or topical phrase used in politics, advertising, etc

Scot history a Highland battle cry

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry