catch phrase

a phrase that attracts or is meant to attract attention.

a phrase, as a slogan, that comes to be widely and repeatedly used, often with little of the original meaning remaining.

Origin of catch phrase

First recorded in 1840–50; catch(word) + phrase

She has a t-shirt that says “Fetch,” the catchphrase from Mean Girls!

Lindsay Lohan’s Reality Show Is the Most Stressful Thing on TV |Kevin Fallon |March 10, 2014 |DAILY BEAST
The mother of five frantically jumps from one argument to the next as if playing a high stakes game of Catchphrase.

Meet the Anti-Pot Activists |Abby Haglage |January 31, 2014 |DAILY BEAST
Tim Gunn came back from being a catchphrase robot to a thoughtful mentor offering informed critiques of work in progress.

How 'Project Runway' Made it Work |Andy Dehnart |July 27, 2011 |DAILY BEAST
However, I do object to bacon as catchphrase, as fad, as arena for testosterone-fueled competition.

'Bacon Tastes Good, Get Over It' |Julie Powell |May 15, 2009 |DAILY BEAST

And when a man wants to talk like that "how-do-you-do" is as good a catchphrase as the next to keep his tongue discreet.

Sally of Missouri |R. E. Young

catch phrase

a well-known frequently used phrase, esp one associated with a particular group, etc