reposition
2
[ ree-puh-zish-uh n ]
/ ˌri pəˈzɪʃ ən /
verb (used with object)
to put in a new or different position; shift: to reposition the artwork on the advertising layout.
to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market: to reposition a diet drink to appeal to teenagers.
Medicine/Medical, Surgery.
to place (an organ or bone) in its original position.
OTHER WORDS FROM reposition
re·po·si·tion·a·ble, adjectiveWords nearby reposition
reportorial,
reposal,
repose,
reposeful,
reposit,
reposition,
repositor,
repositorium,
repository,
repossess,
repot
Example sentences from the Web for repositioning
By then, of course, Clinton will be repositioning herself as a tough-on-Iran realist.
Still, Lee praised the move as a smart one for repositioning the show.
“The repositioning never caught hold,” said Martin Walker, chairman of magazine consulting firm Walker Communications.
Lufthansa, the German airline, flew eight empty airplanes from Munich to Frankfurt on a repositioning exercise without trouble.
British Dictionary definitions for repositioning
reposition
/ (ˌriːpəˈzɪʃən) /
noun
the act or process of depositing or storing
surgery
the return of a broken or displaced organ, or part to its normal site
archaic
the reinstatement of a person in a post or office
verb (tr)
to place in a new position
to target (a product or brand) at a new market by changing its image