goodwill
or good will
[ good-wil ]
/ ˈgʊdˈwɪl /
noun
friendly disposition; benevolence; kindness.
cheerful acquiescence or consent.
Commerce.
an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Words nearby goodwill
goods train,
goods wagon,
goods yard,
goodspeed,
goodwife,
goodwill,
goodwilly,
goodwin sands,
goodwood,
goody,
goody two shoes
Example sentences from the Web for goodwill
British Dictionary definitions for goodwill
goodwill
/ (ˌɡʊdˈwɪl) /
noun
a feeling of benevolence, approval, and kindly interest
(modifier)
resulting from, showing, or designed to show goodwill
the government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
willingness or acquiescence
accounting
an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc