motivation research
or motivational research
noun
the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing.
Origin of motivation research
First recorded in 1950–55
Words nearby motivation research
motion study,
motion work,
motionless,
motivate,
motivation,
motivation research,
motivational research,
motive,
motive power,
motivic,
motivity