downscale

[ doun-skeyl ]
/ ˈdaʊnˌskeɪl /

adjective

located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
plain, practical, or inexpensive; not luxurious: downscale clothing.

verb (used with object), down·scaled, down·scal·ing.

to make less luxurious or expensive.

Origin of downscale

Example sentences from the Web for downscale

British Dictionary definitions for downscale

downscale
/ informal /

adjective (ˌdaʊnˈskeɪl)

of or for the lower end of an economic or social scale; down-market

verb (ˈdaʊnˌskeɪl)

(tr) to reduce the scale of