creativity
[ kree-ey-tiv-i-tee, kree-uh- ]
/ ˌkri eɪˈtɪv ɪ ti, ˌkri ə- /
noun
the state or quality of being creative.
the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination: the need for creativity in modern industry; creativity in the performing arts.
the process by which one utilizes creative ability: Extensive reading stimulated his creativity.