battle cry

a cry or shout of troops in battle.

the phrase or slogan used in any contest or campaign.

Origin of battle cry

First recorded in 1805–15

And ere we cease this battle-cry, Be all our blood, our kindred's spilt, On bayonet or sabre hilt!

War Poetry of the South |Various
How few are the nations willing to rally to such a battle-cry!

Character |Samuel Smiles
Her single scream was nothing but the battle-cry of the tiger cat going into action.

Tiger Cat |David H. Keller
The Turkish officers galloped to the front with drawn sabres, the Mohammedan battle-cry, solemn and inspiring, rang fiercely out.

The Traitors |E. Phillips (Edward Phillips) Oppenheim

Colour was the battle-cry of the day, the battle-cry of youth, to whom the world belongs.

The History of Modern Painting, Volume 1 (of 4) |Richard Muther

battle cry

a shout uttered by soldiers going into battle

a slogan used to rally the supporters of a campaign, movement, etc