test-market

[ test-mahr-kit ]
/ ˈtɛstˌmɑr kɪt /

verb (used with object)

to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.

Origin of test-market

First recorded in 1950–55

British Dictionary definitions for test marketing

test marketing

noun

the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change