test-market
[ test-mahr-kit ]
/ ˈtɛstˌmɑr kɪt /
verb (used with object)
to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.
Origin of test-market
First recorded in 1950–55
Words nearby test-market
test tube,
test types,
test-bed,
test-drive,
test-fly,
test-market,
test-tube,
test-tube baby,
test-tube skin,
test.,
testa
British Dictionary definitions for test marketing
test marketing
noun
the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change