straight-ahead

[ streyt-uh-hed ]

/ ˈstreɪt əˌhɛd /

not deviating from what is usual or expected; conventional or traditional; standard: a straight-ahead novel with a happy ending.

Origin of straight-ahead

First recorded in 1830–40

When football started more than a century ago, it was a brutal game of straight-ahead running plays.

In ‘The Knockoff Economy,’ The Upside to Ripping Off Others’ Ideas |Kal Raustiala, Christopher Sprigman |September 8, 2012 |DAILY BEAST
In straight-ahead flying, in mounting, and in throwing up, the kestrel was completely outpaced.

The Art and Practice of Hawking |Edward B. Michell
If the two forces are equal there is no straight-ahead advancement.

Flying Machines |W.J. Jackman and Thos. H. Russell