soft-sell

[ sawft-sel, soft- ]
/ ˈsɔftˈsɛl, ˈsɒft- /
SEE SYNONYMS FOR soft-sell ON THESAURUS.COM

verb (used with object), soft-sold, soft-sell·ing.

to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.

adjective

(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

Origin of soft-sell

First recorded in 1950–55

Words nearby soft-sell

soft-headed, soft-hearted, soft-land, soft-pedal, soft-rock geology, soft-sell, soft-shell, soft-shell clam, soft-shell crab, soft-shelled turtle, soft-shoe

Definition for soft-sell (2 of 2)

soft sell

noun

a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).

Origin of soft sell

First recorded in 1950–55

Words related to soft-sell

easygoing, relaxed, quiet, laid-back, sober, subtle, restrained, muted, understated, urge, request, push, persuade, solicit, press, promote, sway, politick, boost, promulgate

British Dictionary definitions for soft-sell

soft sell

noun

a method of selling based on indirect suggestion or inducement Compare hard sell

Idioms and Phrases with soft-sell

soft sell

see hard sell, def. 1.