salesmanship

[ seylz-muh n-ship ]

/ ˈseɪlz mənˌʃɪp /

the technique of selling a product: They used a promotional gimmick that was the last word in salesmanship.

adeptness at creating interest in new ideas, products, methods, etc.: The only ingredient lacking in the system was salesmanship.

Origin of salesmanship

1875–80; salesman + -ship; cf. -manship

This is salesmanship, and of the most ingeniously manipulative kind.

David's Book Club: The Souls of Black Folk |David Frum |May 5, 2013 |DAILY BEAST
It is an unconvincing bit of salesmanship that betrays little perspective on himself, let alone the presence of core convictions.

GOP Primary Results: A Suicidal Cage Match |John Avlon |February 29, 2012 |DAILY BEAST
But it was WMD, of course, that was the principal tool in the administration's salesmanship of the war.

Rumsfeld, Still Defiant |Howard Kurtz |February 2, 2011 |DAILY BEAST
Did you ever see a school of salesmanship for department-store women employees?

The Women of Tomorrow |William Hard

Of course you did have a chance to buy: but salesmanship was not obtrusive.

Riviera Towns |Herbert Adams Gibbons
But he watched him as he took evening courses in business psychology and salesmanship.

The Book of Courage |John Thomson Faris
The one supremely difficult thing in business is salesmanship.

Little Journeys to the Homes of the Great, Volume 11 (of 14) |Elbert Hubbard
Hence be prepared to adapt your salesmanship to the characteristics of the various kinds of men you are likely to meet.

Certain Success |Norval A. Hawkins

salesmanship

/ (ˈseɪlzmənʃɪp) /

the technique, skill, or ability of selling

the work of a salesman