ritualization

[ rich-oo-uh-luh-zey-shuh n ]
/ ˌrɪtʃ u ə ləˈzeɪ ʃən /

noun

the act of ritualizing.
Ethology. the alteration of a behavior pattern, as by a change in intensity, in a way that increases its effectiveness as a signal to other members of the species.

Origin of ritualization

First recorded in 1930–35; ritualize + -ation