reinvent

[ ree-in-vent ]

/ ˌri ɪnˈvɛnt /

to invent again or anew, especially without knowing that the invention already exists.

to remake or make over, as in a different form: At 60, he reinvented himself as a volunteer. We have an opportunity to reinvent government.

to bring back; revive: to reinvent trust and accountability.

Origin of reinvent

First recorded in 1685–90; re- + invent

re·in·ven·tion, noun

It is all too easy to be despondent in the face of what seems like the endless capacity of evil to reinvent itself.

The Catholic Philosopher Who Took on Hitler |John Henry Crosby |December 26, 2014 |DAILY BEAST
While Madonna has had to reinvent herself every couple of years, Lennox has done the exact opposite.

Annie Lennox Doesn’t Give a Damn What You Think |Itay Hod |October 21, 2014 |DAILY BEAST
New York City was the perfect spot to lose his past and reinvent himself.

The High Society Bank Robber of the 1800s |J. North Conway |October 19, 2014 |DAILY BEAST
In anticipation of 2016 the GOP had better consolidate its goods and reinvent its brand.

Wake Up, Republicans: Hillary Clinton’s Machine Can Crush You |Myra Adams |September 26, 2014 |DAILY BEAST

We showed up in the early hours, threw a microphone on Joan and simply followed her on a year-long quest to reinvent herself.

The Directors of Joan Rivers Documentary 'A Piece of Work' Remember Its Star |Kevin Fallon |September 8, 2014 |DAILY BEAST
The utopian in me says that we will find ways to reinvent literacy, if not save it.

The Civilization of Illiteracy |Mihai Nadin
Or did he reinvent it for himself, forgetting that it had already served?

Inquiries and Opinions |Brander Matthews
They said that they wanted me to come in and help them turn the place around, help them reinvent themselves.

Makers |Cory Doctorow
A spring reborn in the world's oldest democracy, that brings forth the vision and courage to reinvent America.

United States Presidents' Inaugural Speeches |Various
But it's gone, it's gone, and there's no time to reinvent it now.

The War in the Air |Herbert George Wells

reinvent

/ (ˌriːɪnˈvɛnt) /

to replace (a product, etc) with an entirely new version

to duplicate (something that already exists) in what is therefore a wasted effort (esp in the phrase reinvent the wheel)