puffery

[ puhf-uh-ree ]

/ ˈpʌf ə ri /

undue or exaggerated praise.

publicity, acclaim, etc., that is full of undue or exaggerated praise.

Origin of puffery

First recorded in 1775–85; puff + -ery

Among my experiences of that nauseous ingredient in theatrical life, puffery, some have been amusing enough.

Records of a Girlhood |Frances Ann Kemble
We don't expect the likes from you, Emon; and we don't mind that fellow's puffery and pride.

The Catholic World. Volume II; Numbers 7, 8, 9, 10, 11, 12. |E. Rameur
It is, in fact, a new species of puffery, of considerable ingenuity.

Blackwood's Edinburgh Magazine, Volume 64, No. 397, November 1848 |Various
All the vile and secret arts of réclame and puffery were to find no place in its immaculate pages.

Masques & Phases |Robert Ross

It has then exhausted all the dodges of puffery in pumping up an unusual degree of excitement.

Chambers's Edinburgh Journal, No. 436 |Various

puffery

/ (ˈpʌfərɪ) /

informal exaggerated praise, esp in publicity or advertising