psychographics
[ sahy-kuh-graf-iks ]
/ ˌsaɪ kəˈgræf ɪks /
noun (used with a singular verb)
the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
Origin of psychographics
Words nearby psychographics
psychogeriatric,
psychogeriatrics,
psychognosis,
psychograph,
psychographer,
psychographics,
psychohistory,
psychoimmunology,
psychokinesis,
psychol.,
psycholepsy
British Dictionary definitions for psychographics
psychographics
/ (ˌsaɪkəʊˈɡræfɪks) /
pl n
(functioning as singular)
the study and grouping of people according to their attitudes and tastes, esp for market research