prime time


noun Radio and Television.

the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

Origin of prime time

First recorded in 1955–60

Example sentences from the Web for prime time

British Dictionary definitions for prime time

prime time

noun

the peak viewing time on television, for which advertising rates are the highest

adjective primetime

occurring during or designed for prime time a primetime drama