price war

noun

intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.

Origin of price war

First recorded in 1925–30

Words nearby price war

price point, price range, price ring, price support, price tag, price war, price-cut, price-dividend ratio, price-earnings ratio, price-fixing, price-jones curve

British Dictionary definitions for price war

price war

noun

a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc