press kit

noun

a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference.

Origin of press kit

First recorded in 1965–70

Words nearby press kit

press fastener, press fit, press gallery, press gang, press into service, press kit, press lord, press money, press of sail, press on, press one's luck

British Dictionary definitions for press kit

press kit

noun

a set of documents, usually containing useful facts and figures, given to journalists by a company prior to a product release, news conference, etc