on-message

[ on-mes-ij, awn‐ ]
/ ˈɒnˈmɛs ɪdʒ, ˈɔn‐ /

adjective

focused on the central theme or official message of a political, business, or other organization: The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
Compare off-message.

Origin of on-message

First recorded in 1995–2000; on + message

British Dictionary definitions for on message

on message

adjective

(on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization