off-message

[ awf-mes-ij, of‐ ]
/ ˈɔfˈmɛs ɪdʒ, ˈɒf‐ /

adjective

straying from or contradicting the central theme or official message of a political, business, or other organization: The last speaker was way off-message with his bad jokes and irrelevant anecdotes.
Compare on-message.

Origin of off-message

An Americanism dating back to 1990–95; off + message

British Dictionary definitions for off message

off message

adjective

(off-message when prenominal) not adhering to or reflecting the official line of a political party, government, or other organization