narrowcast

[ nar-oh-kast, -kahst ]
/ ˈnær oʊˌkæst, -ˌkɑst /

verb (used without object), nar·row·cast or nar·row·cast·ed, nar·row·cast·ing. Radio and Television.

to aim a program or programming at a specific, limited audience or sales market.

Origin of narrowcast

1770–80, for an earlier sense; narrow (broad)cast

WORDS THAT MAY BE CONFUSED WITH narrowcast

broadcast narrowcast simulcast

British Dictionary definitions for narrowcast

narrowcast
/ (ˈnærəʊˌkɑːst) /

verb -casts, -casting, -cast or -casted

(tr) to supply (television programmes) to a small area by cable television
(intr) (of programmers or advertisers) to target a specialized audience on radio or television
Compare broadcast

Derived forms of narrowcast

narrowcasting, noun