media event


noun

a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.

Origin of media event

First recorded in 1970–75

Example sentences from the Web for media event

  • Knickerbocker SKD also happens to have another client—the Rev. Al Sharpton, with whom Kennedy just had a media-event lunch.

    Unknown Caroline |Harry Siegel |December 20, 2008 |DAILY BEAST

British Dictionary definitions for media event

media event

noun

an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance