masstige

[ ma-steezh, ‐steej ]
/ mæˈstiʒ, ‐ˈstidʒ /

adjective

noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers: This five-dollar bottle of hand cream is aimed at the masstige market.

noun

the perception of exclusivity and stylishness in goods that are affordable: Many teenagers are drawn to masstige.

Origin of masstige

British Dictionary definitions for masstige

masstige
/ (mæˈstiːʒ) /

noun

the impression of exclusivity in goods that are affordable for many people

adjective

(of goods) produced by a luxury brand but intended for the mass market

Word Origin for masstige

C21: from mass ( market) + ( pres) tige