market-research

[ mahr-kit-ree-surch, -ri-surch ]
/ ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

to conduct market research on.

Origin of market-research

First recorded in 1965–70

Definition for market-research (2 of 2)

market research

noun

the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

Origin of market research

First recorded in 1925–30

Example sentences from the Web for market-research

British Dictionary definitions for market-research

market research

marketing research


noun

the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends