implicit bias

[ im-plis-it bahy-uhs ]
/ ɪmˈplɪs ɪt ˈbaɪ əs /

noun Psychology.

bias that results from the tendency to process information based on unconscious associations and feelings, even when these are contrary to one’s conscious or declared beliefs: implicit bias in cases of racial discrimination.
Also called im·plic·it so·cial cog·ni·tion.

Origin of implicit bias

First recorded in 1930–35