hyperlocal

or hy·per-lo·cal

[ hahy-per-loh-kuh l ]
/ ˌhaɪ pərˈloʊ kəl /

adjective

relating to or focused on a very small geographical community, as a neighborhood: hyperlocal news websites; hyperlocal advertising.

Origin of hyperlocal

First recorded in 1900–05; hyper- + local