hoopla

[ hoop-lah ]

/ ˈhup lɑ /

bustling excitement or activity; commotion; hullabaloo; to-do.

sensational publicity; ballyhoo.

speech or writing intended to mislead or to obscure an issue.

Origin of hoopla

First recorded in 1865–70, hoopla is from the French word houp-là! command (as to a child) to move, take a step

But the hoopla over it reflects some strange and antiquated thinking.

'Guardians of the Galaxy' Is Not a Watershed Moment for Women |Kevin Fallon |August 4, 2014 |DAILY BEAST
But this spring in Paris, the Mapplethorpe hoopla is taking an interesting turn.

Mapplethorpe’s Artistic Twin |Sarah Moroz |April 8, 2014 |DAILY BEAST
That is the kind of human bridge-building these foreign trips with all the hoopla can produce.

Obama In Israel: He Came, He Spoke, They Swooned |Gil Troy |March 22, 2013 |DAILY BEAST
None of the hoopla seemed to have fazed the Iranian president, who loves to bask in controversy during his U.S. visits.

Ahmadinejad Basks in His Own Glory |Babak Dehghanpisheh |September 23, 2011 |DAILY BEAST

And the biggest question of all: will these two lovers find that fairy-tale ending after all the hoopla dies down?

Michaele and Neal Speak Out! |Diane Dimond |September 20, 2011 |DAILY BEAST

hoopla

/ (ˈhuːplɑː) /

British a fairground game in which a player tries to throw a hoop over an object and so win it

US and Canadian slang noise; bustle

US slang nonsense; ballyhoo

C20: see whoop, la ²