high concept


noun

a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.

Origin of high concept

First recorded in 1980–85

Example sentences from the Web for high concept

British Dictionary definitions for high concept

high concept

noun

  1. popular appeal
  2. high-concept (as modifier)Baz Luhrmann's high-concept Romeo and Juliet