gimmickry

[ gim-ik-ree ]
/ ˈgɪm ɪk ri /

noun

the use of gimmicks.
an abundance of gimmicks.
Also gim·mick·ery [gim-ik-ree, -ik-uh-ree] /ˈgɪm ɪk ri, -ɪk ə ri/.

Origin of gimmickry

First recorded in 1950–55; gimmick + -ry

Words nearby gimmickry