profiling

[ proh-fahy-ling ]
/ ˈproʊ faɪ lɪŋ /

noun

the use of personal characteristics or behavior patterns to make generalizations about a person, as in gender profiling.
the use of these characteristics to determine whether a person may be engaged in illegal activity, as in racial profiling.

British Dictionary definitions for gender-profiling

profiling
/ (ˈprəʊˌfaɪlɪŋ) /

noun

the practice of categorizing people and predicting their behaviour according to particular characteristics such as race or age racial profiling