down-market
[ doun-mahr-kit ]
/ ˈdaʊnˌmɑr kɪt /
adjective
appealing or catering to lower-income consumers; widely affordable or accessible.
adverb
in a down-market way.
Origin of down-market
First recorded in 1970–75
Words nearby down-market
down-ballot,
down-bow,
down-easter,
down-home,
down-low,
down-market,
down-the-line,
down-to-earth,
downbeat,
downburst,
downcast
British Dictionary definitions for down-market
down-market
adjective
relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality