disincentivize

[ dis-in-sen-ti-vahyz ]
/ ˌdɪs ɪnˈsɛn tɪˌvaɪz /

verb (used with object), dis·in·cen·tiv·ized, dis·in·cen·tiv·iz·ing.

to discourage or deter by removing incentives: The expiration of tax credits will disincentivize future participation in the energy-efficiency program.More affordable cholesterol-lowering medication may disincentivize people from adopting a vegetarian diet.

Origin of disincentivize

First recorded in 1985–90; dis-1 + incentivize