clickbait

[ klik-beyt ]
/ ˈklɪkˌbeɪt /

noun

a sensationalized headline or piece of text on the Internet designed to entice people to follow a link to an article on another web page.

adjective

noting or relating to such Internet content: Clickbait articles contribute to the online visibility of the news website.

Origin of clickbait

First recorded in 1995–2000; click1 + bait

Example sentences from the Web for clickbait