accepted pairing
noun
a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors.
Origin of accepted pairing
First recorded in 1975–80
Words nearby accepted pairing
acceptancy,
acceptant,
acceptation,
accepted,
accepted masons,
accepted pairing,
acceptee,
accepter,
accepting,
accepting house,
acceptive